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Independence

If you go to your high street bank, you may be greeted by a financial adviser. However, they could well be ‘tied’ to recommending and promoting the products of the bank, or a single insurance/investment company to which the bank has an allegiance. So why do we need independent advisers?

Independent advisers are able to select the correct product for customers from the entire market. This means they can potentially recommend any product from any insurance company or investment manager, providing it suits the customer’s needs and objectives. With such a wide choice of companies, investments and saving tools, available the customer can be reassured that they are not simply being provided with a standard recommendation – and are getting personalised advice.

To ensure you get personal advice, your financial adviser will collect certain details about you and your circumstances in order to enable him to correctly advise you. Remember to be as open and honest as you can. The more information you provide, the more accurate the adviser can make his recommendations.